Lexima Fest
Lexima Fest
Lexima Fest 2023 is a cultural festival celebrating Indonesia's legendary music scene. Showcasing the passion of the young generation for local music, this festival brings vibrant energy to the stage. This visual concept was an alternative design for Lexima Music Festival 2023.
Lexima Fest 2023 is a cultural festival celebrating Indonesia's legendary music scene. Showcasing the passion of the young generation for local music, this festival brings vibrant energy to the stage. This visual concept was an alternative design for Lexima Music Festival 2023.
Lexima Fest 2023 is a cultural festival celebrating Indonesia's legendary music scene. Showcasing the passion of the young generation for local music, this festival brings vibrant energy to the stage. This visual concept was an alternative design for Lexima Music Festival 2023.
Project Name:
Lexima Fest
Clients
Lexima Fest
Fields
Brand Identity
Years
2023
RESEARCH
The target audience of Lexima Fest consists of local music enthusiasts who grew up with 2000s musicians. We interviewed them to understand what they wanted to experience at a concert featuring their favorite artists.
The target audience of Lexima Fest consists of local music enthusiasts who grew up with 2000s musicians. We interviewed them to understand what they wanted to experience at a concert featuring their favorite artists.
The target audience of Lexima Fest consists of local music enthusiasts who grew up with 2000s musicians. We interviewed them to understand what they wanted to experience at a concert featuring their favorite artists.
DESIGN
The visual theme presented is based on our research: Indonesian Y2K, Pop, and a vibrant composition filled with eye-catching elements.
The visual theme presented is based on our research: Indonesian Y2K, Pop, and a vibrant composition filled with eye-catching elements.
The visual theme presented is based on our research: Indonesian Y2K, Pop, and a vibrant composition filled with eye-catching elements.
